Privacy Policy

Last updated: October 16, 2026

This policy explains how Denali, a private tool for managing the Google Ads accounts of its owner, accesses, uses, stores and shares data obtained through Google APIs. Denali is used only by its owner; it has no public users.

Data Denali accesses

With the owner's authorization through Google sign-in (OAuth), Denali uses the Google Ads API scope to access the Google Ads accounts the owner owns or manages:

account and campaign structure: campaigns, ad groups, ads, keywords, assets and settings;
performance data: impressions, clicks, cost, conversions, search terms, devices, locations, demographics and hourly data;
change history of those accounts.

Denali does not access Gmail, Drive, contacts or any other Google service, and it does not collect data about the people who see the ads.

How the data is used

To show the owner reports, dashboards and twice-daily summaries of his campaigns.
To create new campaigns in the owner's accounts (always paused) and to apply changes that the owner reviews and explicitly confirms.

The data is not used for advertising, is not sold, and is not used to build profiles of anyone.

Where the data is stored

Google Ads data and the OAuth credentials are stored only on the owner's own computer. Denali has no cloud database and no third-party hosting for this data.

Sharing

Google Ads data is not sold, rented or shared with third parties, with one exception, used only to provide a feature the owner requests: to write the analyses and campaign summaries, Denali sends the relevant campaign metrics to the Claude AI service (Anthropic), under the owner's own account. This data is used only to produce the requested analysis, is not used to develop, improve or train generalized artificial-intelligence models, and is not shared with anyone else.

Retention and deletion

Data is kept on the owner's computer for as long as it is needed for these reports (historical data from recent months) and can be deleted at any time by deleting it from that computer. Access to Google Ads can be revoked at any time at myaccount.google.com/permissions; after revocation Denali can no longer read or change any account.

Security

Credentials are kept in files readable only by the owner's user on his computer. Remote access to Denali from the owner's own devices requires a private access key over an encrypted connection.

Google API Services User Data Policy

Denali's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Changes and contact

If this policy changes, the new version will be published on this page with a new date. Questions: gustavoalvessoares@gmail.com.